"Now, apart from commercial and political motives being crucial in the failure of the Co-operative Movement, that was due not only to moral guidelines, which put such organisations at a decided disadvantage compared with their amoral capitalist opponents. There was also a timidity and conservative mentality too in those who led such institutions, and decided upon its plans and purposes. In a capitalist world there was no broad spectrum of sympathetic sources for the recruitment of available managers, and, as with all seemingly “socialist ventures”, they are soon dominated by incoming employees from the middle classes, who will always be looking upwards with ambition, rather than looking downwards with service in mind..."
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